The Sisters dive into this episode by reminiscing their years of experience in self-promoted DIY public relations and networking ventures. Later, they receive some killer advice and takeaways from Mike Cubillos, owner and operator of Earshot Media. With over 22 years of successful PR experience in the music industry, he opens up about his contributions and journey into the biz. Throughout the discussion, he is very transparent of what it takes to be successful from a music PR perspective. This is one of the reasons why many musicians (of all calibers) trust his services. Supporting big acts and festivals such as Warped Tour, It’s Not Dead, and Punk Rock Bowling, he still stays true to his underground roots. Although Earshot Media represents many different music genres, Drea and Gaby reveal firsthand how essential he is to the punk rock community due to his assistance with The Venomous Pinks. Music from 3LH & Rundown Kreeps appear courtesy of Wire Tap Records!
The Sisters kick things off with a roundtable discussion focusing on the do’s and don’ts of rebranding. This episode’s guests have a lot of experience in this arena, Terry Smith and Laura Rose from Riot Squad Media join the conversation to chat about their insights on the topic. As previous hosts of Punksylvania, they authentically and transparently dig into how they crossed over into their new platform. They also talk about how their DIY female empowered collective / media firm provides a lot of PR, promotion, and support to punk musicians globally through their podcast as well as other Riot Squad branded outlets. Their fresh and polished new format is not only celebrated, but needed in a time where so many currently feel musically disconnected. There are talks of Camp Punksylvania, ghosts, females lifting each other up, how to collaborate in a long distance working relationship, Canada’s take on Trump, plus what type of sandwiches, and poutine they would be. To say many laughs and virtual hugs were had is an understatement. All this and more, on this riot-of-an-episode of the Sound Sisters podcast.